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Thinks - Inside The Minds Shaping Modern Marketing

Inside The Minds Shaping Modern Marketing

Marketing is no longer a function,
it's the growth engine.

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INTRODUCING

100 DAYS 100 CMOs

An unprecedented interview series capturing the insights, strategies, and visions of 100 marketing leaders.

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Alon Waks on Separating Real Contract Intelligence from AI Noise

AI • Feb 12, 2026 • 10 mins read

Alon Waks, CMO of SpotDraft, shares how to separate AI contract intelligence from noise, what makes it market-worthy, and when AI truly moves enterprise deals.

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Alon Waks on Separating Real Contract Intelligence from AI Noise

What Happens When AI Isn’t Governed, with Jay Combs

AI • Feb 10, 2026 • 10 mins read

Jay Combs, VP Marketing of ModelOp, explains why AI governance matters, how to scale AI responsibly, balance speed with control & build trust beyond the hype.

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What Happens When AI Isn’t Governed, with Jay Combs

Amanda Zarle on Why Fractional CMOs Are Becoming the Growth Default

Marketing • Feb 5, 2026 • 10 mins read

Amanda Zarle shares how the fractional marketing model gives mid-sized companies senior leadership, ROI clarity, and flexibility to scale smarter.

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Amanda Zarle on Why Fractional CMOs Are Becoming the Growth Default

THINKS Interviews

Real insights on strategy, innovation and leadership from the marketers driving business impact.

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READ NOW →
Alon Waks on Separating Real Contract Intelligence from AI Noise
READ NOW →
What Happens When AI Isn’t Governed, with Jay Combs
READ NOW →
Amanda Zarle on Why Fractional CMOs Are Becoming the Growth Default

Guest Articles

Guest contributions that explore innovation, disruption, and forward-looking ideas...

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THINKS News

Stay informed with latest updates, announcements, and developments from across the industry, covering trends, organizations, leaders, and policies shaping marketing.

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GlobalLogic Appoints LuJean Smith as Chief Marketing Officer

GlobalLogic Appoints LuJean Smith as Chief Marketing Officer

GlobalLogic names LuJean Smith CMO to lead marketing strategy, elevate brand, and showcase AI capabilities as the company enters a new growth phase with Hitachi

January 28, 2026

Marketbridge Appoints Chief Growth Officer & SVP Marketing

Marketbridge Appoints Chief Growth Officer & SVP Marketing

Marketbridge names Mike Swartz as Chief Growth Officer and Ellie Ahmadi as SVP Global Corporate Marketing to drive integrated go-to-market growth and execution.

January 28, 2026

Wiland Launches MarketSignals Custom Personas for Precise Segmentation

Wiland Launches MarketSignals Custom Personas for Precise Segmentation

Wiland introduces MarketSignals Custom Personas using real spend data to create tailored, actionable segments that help brands find, keep, and grow high-value c

January 28, 2026

Why CMOs
Should Care

"The best marketers are strategic thinkers first, executors next."

Strategy Impact

These insights directly influence C-Suite decision-making and long-term strategic planning.

Revenue Relevance

Connect marketing initiatives to measurable business outcomes and revenue growth.

Future Readiness

Stay ahead of industry shifts and emerging trends before your competitors do.

Think Timeline

The Evolution of Marketing Strategy

Past

Where We've Been

Traditional Marketing Focused On Broad Reach and Brand Awareness Through Mass Media Channels.

Now

Current State

Data-driven, personalized experiences at scale powered by AI and Automation.

Next 12 Months

Future Vision

AI-Integrated predictive modeling and hyper-automated customer journeys.

Thinking Is The New Competitive Advantage

Join the community of forward-thinking marketing leaders

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CMOs In Community

500+

Think Pieces Published

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